Types of consumer behavior

-

 

Types of consumer behavior:



There are four main types of consumer behavior:

1. Complex buying behavior:

This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment. Imagine buying a house or a car; these are an example of a complex buying behavior.

2. Dissonance-reducing buying behavior:

The consumer is highly involved in the purchase process but has difficulties determining the differences between brands. ‘Dissonance’ can occur when the consumer worries that they will regret their choice.

Imagine you are buying a lawnmower. You will choose one based on price and convenience, but after the purchase, you will seek confirmation that you’ve made the right choice.

3. Habitual buying behavior:

Habitual purchases are characterized by the fact that the consumer has very little involvement in the product or brand category. Imagine grocery shopping: you go to the store and buy your preferred type of bread. You are exhibiting a habitual pattern, not strong brand loyalty.

4. Variety seeking behavior:

In this situation, a consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety. Like when you are trying out new shower gel scents.

Knowing what types of customers your e-store attracts will give you a better idea about how to segment customer types.

Comments

Post a Comment

Popular posts from this blog

Stages or phases of international marketing involvement

-
Image
DEFINITION:  International Marketing is  a phase in which domestic companies have the capacity to produce goods to sell abroad on persistent basis and have the possibility to operate globally as well . Discuss the four phases of international marketing involvement. The levels of involvement are not same for all the firms. It varies from firms to firms depending upon its internal and external factors. Internal factors are monetary and non-monetary resources and external factors are govt. policies and market potential.   After a company decides to enter into international market, it must decide the degree of marketing involvement. A firm may get itself involve in foreign marketing in any of the five following ways   (1)    No Direct foreign marketing (2) Infrequent foreign marketing, (3) Regular foreign marketing,  (4) International marketing, and    (5) Global marketing .  The level of involvement differs in every company, as it depend...
Read more

Digital marketing vs. traditional marketing

-
Image
  Digital marketing vs. traditional marketing: what’s the difference? What is digital marketing? Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing. What is traditional marketing? Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola. Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing. Difference: The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websi...
Read more

PESTLE IN MARKETING TERMS

-
Image
  What is PESTLE? A PESTLE analysis is a tool used to gain a macro picture of an industry environment. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows a company to form an impression of the factors that might impact a new business or industry. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis. Why do a PESTLE Analysis? A PESTLE analysis allows a strategic and systematic evaluation of a business's prospects, risks and opportunities in a new environment. While a SWOT analysis concentrates on a company's internal processes, PESTLE provides information on external factors. PESTLE can be used for large and small scale projects. PESTLE: POLITICAL: Political factors relate to government controls and influences over economy or industry. Government factors may be legislation or economic policies. The political en...
Read more