Digital marketing vs. traditional marketing

 

Digital marketing vs. traditional marketing: what’s the difference?

What is digital marketing?

Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.

If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

What is traditional marketing?

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola.

Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

Difference:

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Below is a table of differences between Traditional Marketing and Digital Marketing:

Traditional Marketing Digital Marketing The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship etc. The promotion of product and services through digital media or electronic medium like SEO, SEM, PPC etc.. Traditional Marketing is not cost effective. Digital Marketing is more cost effective. It is not so good for Brand building. It is efficient and fast for brand building. Traditional Marketing is difficult to Measure. Digital Marketing is easy to Measure with the help of analytics tools. Traditional Marketing includes.. ·         T.V advertisement ·         Radio. ·         Banner Ads.. ·         Broadcast. ·         Sponsorship. ·         Print Ads.. Digital Marketing includes.. ·         Search engine optimization (SEO) ·         Pay-per-click advertising (PPC) ·         Web design. ·         Content marketing. ·         Social media marketing. ·         Email marketing.

Comparison Chart:

BASIS FOR COMPARISON TRADITIONAL MARKETING DIGITAL MARKETING Meaning Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication. Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and other digital medium. Nature Static Dynamic Conversion Slow Comparatively fast Engagement Low Comparatively high Return on Investment Cannot be measured easily. Can be measured easily. Effectiveness and expensiveness Less effective more expensive Less expensive more effective Tracking Not possible Possible Targeting Standardized Customized Tweaking Not possible once the ad is placed. Can be performed anytime, even after the ad is placed. Reach Local Global Results Delayed results Quick and real-time results Interruptions Consumers cannot skip the ads, as they are bound to see them. Allows the consumers to avoid or skip the ads which do not interest them. Communication One-way Communication Two-way Communication BASIS FOR COMPARISON TRADITIONAL MARKETING DIGITAL MARKETING Meaning Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication. Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and other digital medium. Nature Static Dynamic Conversion Slow Comparatively fast Engagement Low Comparatively high Return on Investment Cannot be measured easily. Can be measured easily. Effectiveness and expensiveness Less effective more expensive Less expensive more effective Tracking Not possible Possible Targeting Standardized Customized Tweaking Not possible once the ad is placed. Can be performed anytime, even after the ad is placed. Reach Local Global Results Delayed results Quick and real-time results Interruptions Consumers cannot skip the ads, as they are bound to see them. Allows the consumers to avoid or skip the ads which do not interest them. Communication One-way Communication Two-way Communication